Product Description

Color Wow Root Cover Up Platinum Blonde is a lightweight mineral powder designed to instantly conceal the appearance of grey roots, regrowth and sparse areas between hair colouring appointments. The buildable formula blends naturally with platinum blonde hair to create a seamless, multi-dimensional finish.

The water-resistant formula adheres to dry hair without waxes, dyes, peroxide or PPDs and remains in place until shampooed out. Complete with a dual-ended precision brush, it allows targeted application to roots, partings and hairlines for natural-looking coverage whenever you need it.

Key Benefits

• Instantly conceals the appearance of grey roots and regrowth.

• Helps create the look of fuller, thicker hair around the hairline.

• Water-resistant formula that stays in place until shampooed out.

• Reflective mineral powder for a natural-looking finish.

• Free from waxes, dyes, peroxide and PPDs.

• Cruelty-free formula.

• Includes a dual-ended precision application brush.

Ingredients

Key Ingredients:

• Synthetic Fluorphlogopite

• Talc

• Mica

• Silica

• Corn Starch (Zea Mays Starch)

• Kaolin

Colouring Agents:

• CI 77499 (Iron Oxides)

• CI 77491 (Iron Oxides)

• CI 77891 (Titanium Dioxide)

Other Ingredients:

Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Pentaerythrityl Tetraisostearate, Aluminum Starch Octenylsuccinate, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane.

How to Use

• Apply to clean, dry or already styled hair.

• Load the small end of the supplied brush with powder.

• Hold the hair flat against the scalp.

• Press the brush firmly onto the roots, working outwards from the scalp.

• Avoid sweeping motions for the most natural coverage.

• Apply additional powder where required.

• To extend highlights, use the edge of the small brush.

• Remove any excess powder using the larger end of the brush.

• Shampoo to remove the product.

Important Information

• For external use only.

• Avoid contact with eyes.

• Discontinue use if irritation occurs.

• Store in a cool, dry place with the compact closed after use.

• Keep out of reach of children.

Shipping & Delivery

UK Orders: Same-day dispatch before 3 PM Monday-Friday, 12 PM Saturdays. Tracked 24-hour delivery available.

International Orders: Delivered in 3-5 business days. VAT included where applicable.